This ad supports the program, Americans for the Arts, because it effectively argues that today kids do not have enough art in their lives. This is done by making the comparison of Whitman chocolate and Walt Whitman the distinctive “revolutionary” poet. The title itself draws the reader in by using the same font that one would find on a box of chocolates. As the reader continues they realize that it is not about chocolate after all. This ad is all about a famous poet and his influence on America as well as the cause that kids need more art in their life. Under the title is a picture of Walt Whitman. One can see that he is from the older generations, but even though he was not from the “Summer of Love” he still has inspired other writers such as Ginsberg and Kerouac.
Another analogy or comparison that is made is the writing style of Whitman to the savory taste of chocolate. This is seen in the caption under the photo. “Whtiman satisfied his sweet tooth with rich wave-like verse.” The need for art is compared to other neccessities of life. Poetry is seen as a part of a “diet”. To enable our child’s learning experience the art program in schools needs to be strenghten. Hopefully through these efforts people will not confuse Walt Whitman, the poet, with who makes Whitman chocolate. Kids will start to get smarter when it comes to science and math. Through these different comparisons, Americans for the Arts effectively makes the argument that art is needed ineveryday America.


